One of the accounts I worked on as an intern at CooperKatz & Co. was Coldwell Banker. I ordered and surveyed various publications in the ultra-affluent publications industry and compiled my research along with some recommendations to use for a potential marketing strategy for one of Coldwell Banker's luxury divisions.
Below please find an example of a media coverage audit and social media analysis I compiled for CooperKatz & Co. As an intern, I often provided background research to senior staff to help them prepare to pitch potential new clients.
I often pitched reporters during my internship at CooperKatz & Co. I communicated with reporters working across many different publications in behalf of clients like TD Bank, Coldwell Banker and Polar among others. Below is a tweet posted by Bluebird Banter, the main news website for the Toronto Blue Jays in response to a pitch I sent out about Coldwell Banker's MLB initiative.
Below is a feature story I wrote about a major airplane crash that occurred in 1974 for a public relations writing and production class. My grandfather was killed in the accident; this article highlights the impact of the crash on his family.
Below is course work I submitted in a strategic communications course within the public relations program. The course work challenged us to strategically plan campaigns meant to help specific organizations resolve challenges and seize opportunities.
The following is a personal case in which I outlined a strategic communications plan for the mayor of Herman, Minnesota to attract more women to his small mining town.
Below is a strategic communications case that I completed in a group of four. We were asked to strengthen the corporate reputation of CR England to limit additional regulations placed on the trucking industry.
